About

Artistic choices

Given the context and initial intention of the project MyMiniMaxiLoveLife, the strategy consists of developing a third party application designed for smartphones and tablets, for, in and within the Facebook ecosystem. The idea, is to offer visitors an interactive and immersive experience on the edge of the operating mechanisms of Facebook to explore some setbacks of the effects and consequences of social networks, for example on social relations.

The application can be downloaded from the Android market as well on the app store. One can also access it via the Facebook platform. This is not only to make the application accessible to everyone, but also to ensure that it becomes a small intimate object or personal assistant that can be consulted in all circumstances.

In terms of challenges related to the media as medium, at stake is the development of a critical and playful application that knows how to capitalize on the new opportunities inherent to 2.0 digital technologies. More specifically, the data, since it is regarded as raw information, which may release new fictional treatments. The challenge here is mainly to develop an application that explores the benefits created by this split that occurred between the content – the user generated content reduced to the raw data – and the container – the formal aspects of infrastructure, design and layout inaugurated by the management systems of relational databases formalized in services such as Facebook, which after all are just huge personal databases.

In other words, from an artistic but also technical point of view – the two being inextricably linked – the challenge lies in the implementation of an application which design tends to revisit the narrative techniques inherited from conventional cinema (linearity in the assembling of sequences) regarding the new possibilities, from the structuration of raw data by algorithms and software starting from the idea of an intrinsic link between raw data, software and design.

In terms of graphics choices, we choose for a graphic treatment that divert the aesthetics codes of the Facebook universe. So the timeline will act as a countdown in the universe MyMiniMaxiLoveLife, informing the user how long he still has before he needs to take the next action. Similarly, the quantified iconography found on the account pages will be transformed in a metaphorical form of different colored graphics that together represent an alpine landscape. The analysis of the data, usually hidden by Facebook, will be explicitly shown by words and phrases that the user can pick up on the fly.

The visuals are intentionally playful and even comical. The idea is to encourage the user to use the app and get caught up in the game.